El Tiempo Latino
Advertise · The heartbeat of Latino D.C. · 35 años

Put your brand at the center of the Latino DMV

832,000 Latinos call the DMV home. It's a $30B market growing faster than any other, and for 35 years El Tiempo Latino has been their most trusted voice across newsletter, social, web, and print.

Avg. reply time: under 1 business day
1.3M+
Digital impressions / mo
360K+
Print impressions / mo
118K+
Social followers
8K+
Newsletter subscribers
75K
Monthly video views
600+
Print distribution points
Why the DMV Latino market

A premium market, not the value segment

DMV Latinos are younger, higher-earning, and more loyal than the U.S. Latino average. And the community keeps growing fast.

832K
Latinos in the DMV: 19.3% of the region, on track for 1 in 4 by 2035
$30B
in annual purchasing power across the region
+60%
higher household income than the U.S. Latino median
½
of the region's population growth since 2019 was Latino
Brands building with us in the DMV
Washington Wizards Washington Capitals DC Prep Montgomery County DOT MoCo History Center Maryland Energy Administration University of Maryland Prince George's Community College JPMorgan Chase Bank of America
Who you'll reach

A community that reads, saves & shares

Rooted, established, and ready to act on what they see. They want to know what's happening in their neighborhoods.

91%
are 1st- or 2nd-generation U.S. residents who speak Spanish at home
30–45
core age group (42%), established and in their prime spending years
$50K+
household income, college-educated, 42% own their home
4 / 5
are active on Instagram & make decisions based on digital & social ads
Where you'll reach them

Four high-engagement channels

Every channel is a different moment in our audience's day. Explore each one live.

What it delivers

Performance, not just reach

Culturally relevant creative in a trusted environment gets noticed, and remembered.

600K+
Latinos we can typically reach in a 90-day campaign across the DMV.
39%
average newsletter open rate, well above the industry norm.
500+
campaigns delivered for brands, institutions, and nonprofits across the region.
Ways to advertise

Formats for every goal & budget

From a single newsletter ad to a full multi-channel sponsorship, we'll tailor a plan to fit.

Stories, not ads. Always present, not just selling.

We cover what matters because we're part of it. Your brand isn't an interruption here. It's woven into the stories, events, and businesses our community already trusts.

Let's build something together

Tell us your goals

We'll come back within one business day with a plan tailored to your goals and budget.

Prefer to reach out directly?

Contacts

Advertising & Sales
sales@eltiempolatino.com
Business Development
Andrea Chacón
andrea.chacon@tiempocompany.com
786.414.0550
Leadership
Rafael Ulloa, Deputy Publisher
rafaelu@eltiempolatino.com
Office
1301 K St NW
Washington, DC 20005
202.334.9146